DIGITAL MARKETING + PATIENT EXPERIENCE FORUM 

October 3rd - 6th, 2023 

The Becker's Patient Experience + Digital Marketing Forum is a premier event for healthcare executives, marketing professionals, and patient experience leaders who are looking to stay at the forefront of patient engagement and digital marketing strategies in the healthcare industry. The event brings together leading experts to share their insights and best practices on how to improve the patient experience and digital engagement.

The forum features sessions covering a wide range of topics, including patient engagement, digital marketing trends, telehealth, and more. Attendees can expect to gain practical insights on how to leverage digital tools and techniques to improve patient engagement and satisfaction, increase brand awareness, and drive business growth.

One of the key highlights of the Becker's Patient Experience + Digital Marketing Forum is the opportunity to network with like-minded professionals from across the healthcare industry. Participants can engage in meaningful conversations, share their experiences, and build valuable relationships that can help them drive results within their organizations.

We invite you to attend all sessions within Becker's 8th Annual Health IT + Digital Health + Revenue Cycle Annual Meeting as well. View entire agenda.

Digital Marketing + Patient Experience Forum Agenda

Tuesday, October 3, 2023
11:00 AM
12:50 PM - 1:30 PM
2:20 PM - 3:00 PM
3:10 PM - 3:50 PM
5:00 PM - 6:00 PM
Wednesday, October 4, 2023
7:30 AM - 8:30 AM
9:25 AM - 10:05 AM
10:05 AM - 10:35 AM
10:35 AM - 11:15 AM
11:25 AM - 12:05 PM
2:15 PM - 2:55 PM
2:55 PM - 3:25 PM
3:35 PM - 4:15 PM
5:00 PM - 6:00 PM
Thursday, October 5, 2023
7:30 AM - 8:30 AM
8:35 AM - 9:15 AM
10:05 AM - 10:35 AM
10:35 AM - 11:15 AM
11:25 AM - 12:05 PM
12:15 PM - 1:15 PM
1:25 PM - 2:05 PM
2:55 PM - 3:25 PM
3:25 PM - 4:05 PM
5:00 PM - 6:00 PM
Friday, October 6, 2023
7:00 AM - 8:00 AM
8:55 AM - 9:30 AM
9:30 AM - 9:50 AM
9:55 AM - 10:30 AM
12:00 PM
Time Zone: (UTC-06:00) Central Time (US & Canada) [Change Time Zone]

Speakers


Matthew Anderson
Chief Medical Information Officer
HonorHealth Medical Group

Isil Arican
Executive Director of Clinical Application
Stanford Healthcare

Jeanne Ballard
Chief Medical Information Officer
Roper St Francis Healthcare

Kathy Busch
Exeutive Director Revenue Cycle Management
Pacifica Hospital of the Valley

Christopher Chandler
Technical Manager of Coding and Reimbursement
Intermountain Health FKA Intermountain Healthcare

Ken Chaplin
System Chief Marketing Officer
City of Hope

David Chou
Chief Digital Officer
Legacy Community Health

James E. Craven
President, Our Lady of the Lake Physician Group, Franciscan Health Physicians
Franciscan Missionaries of Our Lady Health System

Onyinyechi Daniel
Vice President, Data & Analytics Strategy and Partnership
Highmark Health

Brian Deffaa
Chief Marketing Officer
LifeBridge Health

Christina Deidesheimer
CMO
Beebe Healthcare

John Dorak
Solution Architect
University of Rochester Medical Center

Kristina Dover
Chief Marketing Officer, Integrated Marketing
Mercy

Jackie Effenson
Director, Digial Marketing
Houston Methodist Hospital

April Giard
SVP, Northern Light Health; Chief Digital & Innovation Officer, Client Relationship Executive and VP, Optum, Client Relationship Executive & Cerner Strategist Supporting Northern Light Health
Northern Light Health/Optum Insight

Patrick Healy
IT Director, Digital Engagement
Mount Sinai Health System

Sunit Jariwala
Professor, Medicine, Albert Einstein College of Medicine; Medical Director, Digital Transformation, Faculty Practice Group
Montefiore Health System

Ainsley Maclean
Chief Medical Information Officer, Associate Medical Director Diagnostic and Interventional Radiolog
Kaiser Permanente

Tami Mcmasters Gomez
Director, Coding & Clinical Documentation Integrity Services. Health Information Management (HIM) Di
UC Davis Health

Joanne Mizell
Chief Operating Officer
Banner|Aetna

Jordan Moskoff
Medical Director Adult Emergency Services
Cook County Stroger Hospital

Zeev Neuwirth
SVP Innovation Commercialization
Advocate Health

Tara Nooteboom
Head of Consumer Digital Strategy
UCI Health

Tyler Okoren
Executive Director, Consumer & Employer Solutions
Sentara Healthcare

Thomas Powell MD
VP and CMIO
Aspirus Health

Robert Poznanovich
Chief Growth Officer
Hazelden Betty Ford Foundation

Donna Roach
Chief Information Officer
University of Utah Health

Briana Rygg
Assistant Vice President, Information Solutions and Services
RUSH

Harshal Shah
Corporate Director, Digital Health
RWJBarnabas Health

Susan Shreve
Executive Director, Revenue Cycle
Boone Memorial Hospital

Chris Spady
Division Vice President, Revenue Cycle, Southeast
CommonSpirit Health

Jeff Stewart
Vice President, Strategic Marketing
CHRISTUS Health

James Watson
Senior Director, Marketing
St. Luke's Health System

Judith Wolfe
Enterprise Associate Chief Experience Officer and Academic Emergency Physician
Cleveland Clinic